This is likely one more example of most of us around here being dinosaurs but screw that. Somewhere along the line we're pretty sure that all of our mothers taught us something about buying friends.
Resignation would best describe our attitude to the evolved necessity of social media like Facebook for the fly fishing retail sector. Nobody (almost) pays attention to anything but social media anymore.
Some us can remember a time when individuals in the sport were respected for knowledge, experience,and the like.
Now the sport, portrayed on social media, looks like a pinup calendar. It's no longer necessary to know anything of consequence or actually have time spent on the water, just so long as you look like you do (or be blonde).
Like the sign on our front door says "Facebook Ruined Flyfishing".
